[Where will life take you?]
What is a journey?
A journey is not a trip.
It’s not a vacation.
It’s a process. A discovery.
It’s a process of self-discovery.
A journey brings us face to face with ourselves.
A journey shows us not only the world, but how we fit in it.
Does the person create the journey, or the journey creates the person?
The journey is life itself
Where will life take you?
這是LV的全球形像廣告上的文案語句。
LV的傳訊主管Antoine Arnault說，
『採用長90秒的製作方式，可以更清晰全面傳遞品牌核心訊息：
「旅程乃自我反思的過程」，
如同帶領觀眾經歷心靈之旅，體會旅行將使生命 更為豐盛，
「懂得享受時間，就等於掌握人生終極奢華的真諦。』
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